OMX can significantly speed up the process of transaction tracking via the use of an on-line system. This will allow more accurate information to be presented, with fewer mistakes. In addition to this, OMX will greatly reduce the costs that you may be currently incurring with the use of a paper-based process.   As an output of this, your company will be able to introduce, or improve, direct marketing methods, by having a system to quickly select, sort and send information to specific customers. This could by controlled by the customer, as, for example, specific pieces of information could be requested via your company’s website, which will then be transmitted and delivered through a tailored brochure. The benefits of this system are that your organisation will be able to experience lower costs and greater accuracy of information provided from the on-line tracking system. The speed of the process will also enable information to be delivered in a much more efficient manner.   Your customers will be able to receive communications that are specific to their information needs, increasing the value of your direct marketing activities. This should lead to the creation of stronger customer relationships, resulting with increased customer patronage, brand loyalty, and word-of-mouth promotion of new customers.